Courtesy Macy’s

Ho! Ho! Ho! The regularly upbeat Queen Latifah will move joyous great hearten to Macy’s this year, starring in the retailer’s brand new anniversary TV commercials, that mangle Nov. 6. Part of Macy’s “Believe” campaign, the sentimental commercials have been called “The Trek” and have been desirous by the important New York Sun paper “Yes, Virginia, There is a Santa Claus” from 1897. The spots facilities “Virginia” on a debate from her home to Macy’s, where Queen Latifah helps her mail her minute to Santa. Macy’s “Believe” campaign, that supports the Make-A-Wish Foundation, additionally includes a inhabitant Santa tour, an titular National Believe Day, a “Yes, Virginia” charcterised special and letter-writing “Believe” stations in Macy’s stores opposite the country. For each minute received, Macy’s will present $1 to the Make-A-Wish Foundation, up to $1 million. This is not the initial time Latifah has worked with Macy’s; she was partial of the retailer’s “Come Together” tumble campaign and additionally sells a incense at the store called “Queen.” –Kristin Larson